Lonzo Ball sports Under Armour; dad says switch ‘statement to brands’ – ABC News
LaVar Ball acknowledged his son’s wearing of different shoes serves as both a temptation and an invitation to the brands that passed on him.
“It’s making a statement to the brands of what they could have had with an open mind,” the patriarch said via text message. “The players are the brand ambassadors. The brand is nothing without the players.”
Asked whether there’s still a chance that a big shoe brand can sign son Lonzo, LaVar responded: “If the price is right. Quite frankly we are officially in the shoe game, and are a billion dollar brand either way.”
The Los Angeles Lakers‘ first round pick has played five games in the NBA’s summer league. In the first two games, he wore his own Big Baller Brand signature shoe. For the third game he wore Nike, for the fourth Adidas, and for the fifth Saturday night, he had on Stephen Curry’s yet-to-be-released Under Armour shoes.
Ball finished Saturday’s game against the Brooklyn Nets?with 14 points, nine rebounds and seven assists, helping send the Lakers into the summer league semifinals.
Afterward, he told ESPN that “when he wakes up” he decides which shoes to wear. When asked if the shoe choices were all part of a master plan, he noted: “You could say that.”?
The Big Baller Brand that has sold its shoes online. They are priced at $495, and will begin shipping Nov. 23.
Both LaVar and Lonzo said wearing different shoe brands has to do with the independence Lonzo has to switch things up. But some insiders in the shoe industry thought it was strange that Lonzo was wearing other brands so soon.
In negotiations with the big brands — Nike, Adidas and Under Armour — LaVar made it known that he was looking for $1 billion and wanted those brands to sublicense his Big Baller Brand. The shoe brands quickly passed. Days later, the first Big Baller Brand shoes launched on the company website.
Industry sources said the traditional companies have offered Ball deals in the range of $1.5 million per year. Playing on the Lakers, plus the power of his holdout, could boost that up over $2 million a year.
That’s a long way from a billion.