LeBron James and Showtime Sports to kick off new NBA – CBS Sports – CBSSports.com
Cleveland Cavaliers star LeBron James might be the greatest basketball player on Earth, but he has interests in life beyond the NBA. Just like Kobe Bryant has done during his retirement, LeBron is trying his hand in the film industry.
James’ production company, SpingHill Entertainment, along with award-winning filmmaker Gotham Chopra, will help produce a three-part documentary film series that will premiere on Showtime in 2018. The project will examine the modern history of the NBA and the league’s impact on global popular culture.
“We developed the idea for these films because of the incredible, generational impact some of the NBA’s most successful players have had on every aspect of American culture,” said Maverick Carter, CEO of SpringHill Entertainment. “Gotham is the perfect filmmaker to bring these stories to life, and Showtime is the right platform to showcase how they were able to transcend the game and shape the culture in an unprecedented way.”
James will serve as an executive producer on the project. SpringHill Entertainment is the entertainment and content company created by James and Carter, named after the public housing complex where James grew up in Akron, Ohio.
“We are thrilled to be collaborating with LeBron, Maverick and Gotham on what will be a comprehensive look at one of the most influential sports institutions in the world,” said Stephen Espinoza, executive vice president and general manager of Showtime Sports. “This series of films will join a growing list of must-see documentaries on Showtime, films that reveal the myriad ways sports and culture intersect and influence each other.”