Here’s why professional sports teams are buying esports teams – TechCrunch

Today at TechCrunch Disrupt SF 2017 we sat down with three experts from the esports world to explain why you should start paying attention to the industry.

To kick it off, Heather Garozzo, a former competitive Counter Strike player and current Director of Fan Marketing for Team Dignitas, told us what a day in the life of a professional esports player is like. And surprisingly, it’s not all that different from a traditional athlete.

Besides spending upwards of five hours a day practicing, players also work with coachs and study gameplay film, receive media and press training, and even attend mandatory workout sessions to make sure they keep in shape. Most professional teams also employ private chefs to make sure players are eating healthy meals.

The conversation then shifted to the difference between professional sports and esports, and why the sports industry is so focused on getting into the sports business. Stratton Sclavos, a partner at Vision Venture Partners and the former CEO of the San Jose Sharks, explained how traditional sports teams can help esports teams scale and benefit from the lessons that professional sports teams have learned in the past.

And Craig Barry, EVP and Chief Content Officer for Turner Sports, explained the differences between esports broadcasting and traditional sports broadcasting, and how advertisers are getting creative when it comes to targeting esports fans.

Watch the video above to see the full talk and hear more about the world of esports.

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