FOX Sports: “From a logistical standpoint, obviously there’s a lot of existing product, in terms of replica jerseys in team stores, and retailers all across the country that have product that is not Nike. What happens to all of that?”
Lisa Piken Koper: “The retail world has known about this transition for quite some time, so it’s really up to the retailers to manage their inventory, sell down and be prepared for when all new product comes in at the start of next season. So it’s really up to them.
“The strategy differs from retailer to retailer, but at the conclusion of the season, you’ll probably start to see more retailers just trying to move through — whether it’s using promotions or other things — to get through some of that inventory. But they’ve known, and have been managing down for quite some time now.”
FOX Sports: “OK, and then what about the NBA teams themselves, as far as their shops at the arenas. Does the adidas product immediately — whatever’s leftover, does that get cleared out of the stores when the Nike stuff goes into effect?”
Lisa Piken Koper: “Not necessarily. The plans, again, are managed. That’s inventory that each retailer owns, including team retailers. So it’s really up to them. If at the start of the season, if they want to have a clearance rack of adidas products, they can do that. They’re not obligated to be completely clear of adidas merchandise, because again, that’s product that they bought, product that they paid for.
“Some teams have gotten pretty creative with promotions throughout the playoffs to try to move through that, but again, it’s what the plans are, it’s on a case-by-case basis. The idea is to sell as much of it to make room for the Nike product for the start of the season.”