DAYTONA BEACH, FLA. – The NASCAR Foundation today appointed Nichole Krieger Executive Director.
Krieger – who served as Acting Executive Director since February following five years as Senior Director, Development and Marketing – will assume her new role effective immediately and report into NASCAR Vice Chairman Mike Helton.
As Executive Director, Krieger will build on the legacy of the Foundation’s late Founder and Chairwoman Emeritus Betty Jane France, whose mission was to improve the lives of children. Since 2006, The NASCAR Foundation has raised more than $30 million and positively impacted more than one million children.
“Nichole has been an invaluable leader who has led key programs and helped grow the impact of The NASCAR Foundation,” said NASCAR Vice Chairman Mike Helton. “She was instrumental in leading our 10th anniversary celebration last year and has the skills, experience and passion to take us into the future. We are thrilled to announce this well-deserved appointment.”
Since joining The NASCAR Foundation, Krieger has helped grow the Betty Jane France Humanitarian Award presented by Nationwide, the Speediatrics Children’s Fund and led a wide-variety of philanthropic events in communities across the country.
In September 2016, Krieger was instrumental in developing a multiyear partnership with NYU Langone which expanded the Speediatrics program nationally and donated $1 million to the Hassenfeld Children’s Hospital at NYU Langone.
Prior to joining The NASCAR Foundation in 2012, Krieger served as Senior Director, Corporate and Direct Marketing at Paralyzed Veterans of America. The Georgia Southern University graduate also currently serves on the Board of Directors for the Halifax Hospital Foundation in Daytona Beach.