NASCAR’s circus sideshow hijacks prelude to Cup chase for championship – Los Angeles Times

Perception is everything, and brand marketing adds an important element that drives the conversation in all businesses, including NASCAR.

Look out your window. That busted-up jalopy crawling up the highway reflects NASCAR’s current Q score, or the measure of familiarity with a brand.

The run-up to the playoffs in Richmond, Va., should have been a great opportunity for the sport to gain momentum going into the 16-driver, 10-race scramble for the 2017 Monster Energy Cup championship that starts Sunday at Chicagoland Speedway.

Instead, it turned into a proverbial three-ring circus.

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