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It feels quite appropriate. Seven-time NASCAR champions Jimmie Johnson and Richard Petty open up the newly released 2018 Daytona 500 commercial with heartfelt sentiment and high expectations about this epic event.
“There is no greater feeling,” reigning Monster Energy NASCAR Cup Series champ Johnson says, opening the new commercial unveiled Saturday by Daytona International Speedway.
“There is no greater history,” answers the legendary NASCAR Hall of Famer Petty in the very next frame.
And there are no greater voices than the drivers and NASCAR fans featured in this spot to remind people to purchase tickets for the Feb. 18, 2018 Daytona 500 — the 60th anniversary of the sport’s most famous race.
“We’re really proud of the commercial,” Daytona International Speedway President Chip Wile said. “We took a little different approach than we’ve taken in the past using fans as part of our creative. I thought the end product was just phenomenal.
“Using Daytona 500 fans and champions to promote the 60th running of the Daytona 500 is a perfect mix of competition on track and fan experience we’ve been talking about for years.
“This is a prime example of pushing the envelope and really melding the drivers of the sport and stars of sports with the fans who keep the sport going with the passion they have behind it.”
Wile says there is much to look forward to as the track prepares a proper celebration of its six decades of celebrated competition.
“We’re ultra-focused on making sure the 60th is special and this is one more example of doing that,” Wile said.