CYCLING Weekly magazine has been forced to apologise after an “idiotic” picture caption called a female cyclist a “token attractive woman”.
The caption sparked outrage on social media as upset cyclists called for the magazine to say sorry.
Carlos Fandango tweeted the caption alongside the message: “So my cycling club made it into @cyclingweekly and this happened. I hope @cyclingweekly apologise. Still a lot of equality work to do it.”
Outraged comments included: “WTF is that?!?! That is disgusting. Way to promote women cycling guys, NOT. #idiots.”
Another shocked user added: “Just disgraceful.”
A third said: “No word as yet on this?! As a female cyclist, I find this disgraceful. It’s hard enough to get ladies to join us!”
Some vowed never to buy the magazine again with one outraged cyclist commenting: “Well that’s the last time I buy Cycling Weekly then. What a pathetic excuse for a magazine it has become.”
Cycling Weekly has apologised for the caption in a statement posted to its Twitter page.
The magazine’s editor Simon Richardson said: “In this week’s issue of Cycling Weekly we published a regular Ride With feature with the Hinckley Cycling Race Club in Leicester.
“Unfortunately during the magazine’s production process a member of the sub-editing team decided to write an idiotic caption on a photo of one of the female members of the club.
“The caption is neither funny nor representative of the way we feel or approach our work. Sadly in the rush to get the magazine finished it was missed by other members of the team and eventually sent to print.
“We would like to apologise unreservedly to the rider in the photograph, the Hinckley CRC and all our readers.
“This appalling lack of judgement by an individual is just that, and not a reflection of the culture in the CW office.”